Define your problem before picking a solution

Our industry revels in coming up with solutions, but is quite poor at defining problems. This has resulted in an vast constellation of technological solutions, but with the majority of investment capital being centered around a small handful of banal consumer problems (Hailing Rides, Shopping Convenience, Entertainment, etc.) If we are to solve problems that are worth solving, we’re going to need to get better at defining our problems before we pick solutions.

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